Our current strategy clearly sets out our goals of working with four separate audiences.

Our strategy evidence base is a blend of local and national insight, information and statistics. It provides structured support for our strategy and reiterates the importance of the chosen audiences.

Each audience has their own audience profile (see links below). These profiles summarise the key reasons why they were chosen, the main barriers they are facing in being more physically active and how we can best communicate with them.

Independence in later life

Actively ageing well

Building active families

Stabilising young lives